School of Pharma Business & Regulatory · Career Track

Pharmaceutical Marketing & Brand Manager

A mid-career track (6-9 months) preparing you for pharmaceutical marketing and brand management roles, covering sales force training and enablement, advanced marketing analytics, and marketing leadership and strategy. Completing the track earns the Pharma Marketing Certificate.

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Duration

6–9 months

Courses

8 Courses

Certificate

Pharma Marketing Certificate

School

School of Pharma Business & Regulatory

TRACK LEARNING PATH

Your Course Roadmap

MKT-101

Brand Strategy and Positioning

MKT-102

Key Opinion Leader (KOL) Engagement

MKT-103

Digital Marketing and Social Media

MKT-104

Pre-Launch Planning and Execution

MKT-201

Sales Force Training and Enablement

MKT-202

Advanced Marketing Analytics

MKT-301

Marketing Leadership and Strategy

BUS-201

Advanced Portfolio Strategy

8 courses in sequence · leading to the Pharma Marketing Certificate

CERTIFICATE EARNED

Certificate: Pharma Marketing Certificate

Duration

6–9 months

Credits

8 Courses

Tuition Band

$2,500–$3,500

Awarded By

School of Pharma Business & Regulatory

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CURRICULUM DOMAINS

Domains Covered in This Track

WHAT YOU WILL MASTER

Skills You Will Gain

Brand strategy & positioning KOL engagement Digital & social marketing Pre-launch planning Sales force enablement Marketing analytics Portfolio strategy

LEARNING OUTCOMES

By the End of This Track, You Can…

01Build a pharmaceutical brand strategy from positioning through launch

02Design compliant KOL engagement and HCP communication programs

03Run digital and social campaigns inside pharma's regulatory guardrails

04Plan and execute pre-launch readiness across functions

05Measure campaigns with modern marketing analytics

Ready to Become a Pharmaceutical Marketing & Brand Manager?

Your track. Your courses. Your certificate. UTB makes the path clear — from day one.

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